China's FMCG Market Slows Down Further But Stabilizes In 2014

China’s fast moving consumer goods market grew 5.6 percent in terms of value for the 52-week period ending June 13, 2014, compared with the same period in the previous year, according to data from market research firm Kantar Worldpanel. Lower-tier cities were a major driver for the FMCG market’s total growth, with counties experiencing 8.9 percent or higher growth rates. Growth slowed down from 15 percent in the second quarter of 2011 to 4.7 percent in the second quarter of 2014. Consumers’ move to slow down their trading up to premium products is cited as one of the factors that caused the lower growth rate.