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China Leads Rest Of World In Adoption Of Mobile E-Commerce

April 20, 2016: 12:00 AM EST
In China, the number of consumers who said they had made online purchases using a mobile device jumped from 18 percent in 2014 to 43 percent in 2015, according to the PwC Total Retail Survey 2016. In contrast, the global average increased from 12 percent to 20 percent during the same period. In general, e-commerce is growing faster in emerging markets than it does in developed countries. China leads the way, with mobile devices becoming the dominant channel for retail purchases, with 20 percent of Chinese respondents saying they made online purchases daily.
Emily Backus, "Mobile Dominates Among Chinese Shoppers", Women’s Wear Daily, April 20, 2016, © Fairchild Fashion Media
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