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China Goes After Celebrities Endorsing Products They Do Not Use

August 26, 2014: 12:00 AM EST
China plans to revise the country’s Advertising Law by banning celebrity endorsers from promoting products and services they themselves have not used. According to the proposed revisions, an endorser’s push for products being advertised “must be based on facts” and does not violate the country’s advertising law and other related rules and regulations. Also, if the endorser is found having knowingly endorsing a subpar product, the endorser shall be held jointly legally liable with the manufacturer. Also, his or her endorsement fee shall be confiscated, and will be fined 1–2 times the endorsement fee.
"China tightens rules on celebrity advertising", China Daily, August 26, 2014, © China Daily Information Co (CDIC)
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