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China Establishes Its First Research Center For Sensitive Teeth

February 22, 2010: 09:38 PM EST

China's first research center for sensitive teeth, LengsuanLing sensitive teeth research center, was recently established in Chongqing. The center was formed by Chongqing Naruyasu oral care Inc. in conjunction with the Chinese Stomatological Association and the China Oral Care Products Industry Association. It has three subdivisions: the Technical Advisory Committee, Technical Evaluation Committee, and the R&D center. The center will address the needs of people with sensitive teeth. Roughly one in three Chinese people reportedly suffer from hypersensitivy, an incidence that can reach 40% in the elderly. Naruyasu, which claims to be a national leader in the Chinese toothpaste industry, aims to build a world-class R&D center that will allow it to consolidate its position in China but also compete in other markets. 

China Oral Care Products Industry Association, "中国首家抗牙齿敏感研究中心成立 以科技创新求发展成为牙膏行业共识", February 22, 2010
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