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Chanel Grabs Top-Brand Spot In China's Luxury Market, Report Says

June 27, 2013: 12:00 AM EST
Chanel is the most sought-after global luxury brand in China, according to the second edition of the study World Luxury Index China. Data showed the brand has overtaken rival Louis Vuitton, due mainly to increased consumer interest in various product segments. Also, Louis Vuitton’s ranking is limited by the fact that interest in the brand comes mostly from the fashion market. Also, the report showed that interest of China’s consumers is dominated by automobiles, 53.5 percent; beauty products, 22.7 percent; and fashion, 14.9 percent. In the beauty segment, Estée Launder, Lancôme, and Dior have retained their spot as the top 3 brands, with Lancôme overtaking Dior at the number 2 position. Skincare accounted for about 60 percent of all beauty-related searches, according to data from the report.
"The World Luxury Index™ China 2013 : The Most Sought-After Luxury Brands", Digital Luxury Group, June 27, 2013, © Digital Luxury Group
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