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Carlsberg Buys Into Chinese Microbrewery

March 4, 2019: 12:00 AM EST
Danish brewer Carlsberg will assume responsibility for distributing Chinese craft brewery Jing-A’s beer portfolio after acquiring a minority stake in the company. The seven-year-old microbrewery, based in Beijing, produces craft beers for the Chinese market, including Flying Fist IPA, Tuhao Gold Pils, and Koji Red Ale. The microbrewer also operates two bars or “brewpubs” in the country. Jing-A will continue to produce craft and specialty beers while developing its brand. With the investment, “we’ll be able to take the quality of our beers to the next level – including popular seasonal and small-batch beers from our brewpub – and make them more widely available to beer lovers in Beijing and throughout China,” the company said in a statement.
Martin White, "Carlsberg buys minority stake in Chinese craft brewery Jing-A", FoodBev Media , March 04, 2019, © FoodBev Media Ltd
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