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Campbell Soup Acquires Danish Cookie Company

June 17, 2013: 12:00 AM EST
Campbell Soup Co. said it has agreed to acquire Kelsen Group A/S from private equity firm Maj Invest and other investors. Based in Denmark, the company manufactures baked snacks sold in 85 countries worldwide, with Kjeldsens and Royal Dansk among its major brands. With established distribution networks in Asian, South American, Middle East, and African markets, Kelsen is a market leader in the assortment segment of the sweet biscuits market in Hong Kong and China, where it has been exporting high-end Danish butter cookies for more than 20 years. Campbell Soup plans to operate Kelsen as a standalone Denmark-based company.
"Campbell to Acquire Kelsen Group to Expand Its International Presence and Drive Baked Snacks Growth in China", Campbell Soup, June 17, 2013, © CSC Brands, L.P.
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