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Cadbury Introduces India To The Oreo Cookie

March 3, 2011: 11:56 AM EST
Kraft Foods unit Cadbury India has begun selling the Oreo cookie brand in India in an effort to crack a strong and growing Indian cookie market. An AC Nielsen study says the category grew 17 percent in 2010, led by creams and biscuits (cookies). Cadbury says testing among Indian consumers found an enthusiastic reception for the classic dark chocolate varierty with vanilla crème flavor. Kraft is investing heavily in promotion of Oreos in India, according to Cadbury, which notes that the company has tripled sales of Oreos in the Asia Pacific market in three years, and has done especially well in China.
"Cadbury India Introduces Iconic Oreo Biscuit Brand In India", Cadbury India press release, March 03, 2011, © Cadbury India Limited
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