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Big Data And AI Helping Beauty Brands Identify Opportunities, Develop New Products

October 5, 2018: 12:00 AM EST
AI is being used to help companies spot unserved opportunities through analyzing online data such as searches, reviews and purchase patterns. Alibaba’s Tmall Innovation Centre helped L'Oréal China as it developed a male beauty line for the Chinese market, while A.S. Watson, which has 14,400 stores in 24 markets worldwide worked with Unilever to launch TRESemmé hair care in China Some smaller brands are using AI to developed personalized products and services.  Indian brand, Freewill, uses information about an individual’s hair to create personalized hair products, factoring in data such as city and weather. While Singapore-based Alcheme uses AI to analyze a customer’s selfie to assess skin conditions and select and create personalized skin care products.[Image Credit: © Tmall.com]
Amanda Lim , "Data is power: Indie beauty brands get personal with big data", Cosmetics Design Asia, October 05, 2018, © William Reed Business Media Ltd
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