Beauty Brands Unveil Smart Concept Stores In China To Attract Tech-Savvy Consumers

October 2, 2018: 12:00 AM EST

SK-II and Sephora both unveiled smart concept stores in Shanghai to attract younger Chinese beauty consumers who prefer an engaging experience that can be shared on social media. The Japanese brand's "Future X" Smart Store uses facial recognition technology and artificial intelligence, working with JD.com that provided technological support. Separately, Sephora partnered with Meitu to create a concept store equipped with interactive e-commerce walls and virtual make-up artists. Emil Lanne of the marketing agency Huge that helped develop the SK-II stores cites the importance of having more colors and beautiful settings in building smart stores to attract younger shoppers. Both brands also use social media influencers to promote their stores.[Image Credit: © Procter & Gamble]

Yiling Pan, "In China, Beauty Brands Turn to High-Tech Toys to Plug Their Wares", Jing Daily, October 02, 2018, © Herlar, LLC

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