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Baby Care Market In China Gets More Sophisticated With Safe And Premium Products On Trend

February 22, 2017: 12:00 AM EST
China’s baby care market continues to grow strongly, often driven by parental attention on product safety and items with a premium-feel. Mintel says consumers are increasingly focused on specific safety claims and now seek out products that are hypoallergenic, dermatologically-tested and paraben-free. They are also more concerned about ethical/environmentally friendly claims. Mothers remain critical for marketers but there is growing recognition that fathers matter too. Mintel data shows that younger fathers are much more likely to be involved in childcare than older fathers. Some brands are play to this – Unilever’s Dove campaign, ‘See all the ways dads care’, is one example, as is Skinfood’s Goodfather range. [Image source © Blend]
Lucy Whitehouse , "Baby care in the spotlight: Mintel reveals latest China trends", Cosmetics Design , February 22, 2017, © William Reed Business Media SAS
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