We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

AmorePacific Revises Marketing Strategy For Namesake Flagship Brand

December 2, 2014: 12:00 AM EST
South Korean cosmetics company AmorePacific is repositioning its flagship brand. After withdrawing the brand from Japan, the company also pulled the brand from its duty-free stores in South Korea except those at the Incheon International Airport. Launched in 2002, the brand carried the company's dream of competing with global luxury brands, such as Lancome and Estee Lauder. Although it had a relative success in the United States, the brand, however, failed to find market success in Japan and never attracted big-spending Chinese consumers.
Lee Jae-seung, "Global Luxury Skincare Brand AMORE PACIFIC Opens Shops in Hong Kong", Korea IT Times, December 02, 2014, © KOREA IT TIMES
Domains
China Business
Focus Areas
Sectors
Personal Care
Market News
Marketing
Geographies
Worldwide
Asia-Pacific
China
Hong Kong
South Korea
Categories
Companies, Organizations
Market News
Marketing & Advertising
Products & Brands
Developed by Yuri Ingultsov Software Lab.