Affluent Middle-Class Consumers In China Think Loyalty Programs Make Them Spend More

In China, 72 percent of affluent middle-class consumers view themselves as engaged members of loyalty programs, according to a report by Collinson Group. Results of the study conducted in January 2016 by SSI Research revealed 89 percent of mainland Chinese and 87 percent of Hong Kong residents said a loyalty program makes them want to spend more. Only 45 percent of Hong Kong respondents, however, said they feel engaged in loyalty programs. Worldwide membership to loyalty programs dropped 20 percent from 2014 to 2015, data revealed.