81 Percent Of Urban Consumers In China Prefer Natural Hair-Care Products

Eighty-one percent of urban Chinese consumers said they prefer to purchase all-natural hair-care products, according to Mintel. Results of the survey also show that 10 percent of respondents consider the inclusion of natural ingredients as the most important factor to consider when buying hair-care products. In 2011, almost 64 percent of hair-care products in China claimed to be natural, compared with the global market where 50 percent of products came with similar claims. Among middle-class consumers, 87 percent said they prefer premium products and services over their standard versions; however, 61 percent said they believe more expensive products do not automatically mean better performance than the lower-priced products.