In 2016, the migrant crisis is forecast to continue, while the working-age population in China is expected to decline for the first time, according to Euromonitor. Other forecasts for the year made by the market research firm include an increase in integration of loyalty programs with mobile wallets and the continued expansion of S-commerce, driven by social media platforms’ integration of buy-now buttons into their sites. Also, Euromonitor predicts an increase in calls for more time away from digital devices and increase in consumer demand for healthy food, with fastfood chains offering greener, healthier, and more local food products.
"Economies and Consumers Expert Predictions for 2016", Euromonitor International, January 14, 2016
China’s e-commerce market grew 37 percent in terms of gross merchandise value in 2015 to 3.8 trillion yuan, or $578 billion, according to iResearch. Data from the market research firm’s “2015 China E-commerce & O2O Summary Report” revealed mobile and online-to-offline markets drove the market’s overall growth. O2O gross merchandising volume rose 38 percent year-on-year in 2015, with sales reaching 335 billion yuan, or $51 billion. According to iResearch, the country’s O2O sector is forecast to grow to almost double its size in the next three years to 626 billion yuan, or $95 billion.
"Chinese E-commerce Growth Continues", Women’s Wear Daily, January 25, 2016
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Business Insider, December 28, 2015
McKinsey & Company, January 01, 2016
Fortune.com, January 01, 2016
Euromonitor International, January 08, 2016
The Wall Street Journal, January 12, 2016
South China Morning Post, January 13, 2016
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