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Spending in China’s fast moving consumer goods (FMCG) market slowed in the year that ended in September, growing by only 4.7 percent, according to Kantar Worldpanel. For the third quarter, growth dropped to 2.7 percent, the lowest rate in three years, from 6.6 percent in the second quarter. Growth in hypermarkets, supermarkets and convenience stores grew only 2.4 percent in the third quarter. International retailers continued to struggle: market share slid from 14.5 percent to 13.5 percent. China’s local retailers fared much better. Sun-Art Group boosted market share to 7.5 percent, up from 6.9 percent in the third quarter of 2014. 2014Q3. Online shopping in China rose 37 percent during 2015, spurred by gains in penetration and purchasing frequency.
"China FMCG market hits a new low growth", Report, Kantar WorldPanel, November 02, 2015
In China, there were 21 fast moving consumer goods companies reaching more than 100 million urban households during the year ending October 9, 2015, according to Kantar Worldpanel. Data from the market research firm revealed Procter & Gamble was able to keep its lead among all FMCG companies, reaching 153 million urban families, or 95.5 percent, during the past 12 months. China-based dairy companies Yili and Mengniu took the next two spots with 88.5 percent and 88.2 percent of urban households, respectively. In contrast, only 15 companies reached more than 100 million urban households in the country in 2012. Although P&G and Unilever kept their lead in the personal care and household care segments, Liby and Nice Group posted impressive gains of 5.4 percent and 3.7 percent, respectively, during the period.
"Who Are Winning More Chinese Consumers in 2015?", Kantar Worldpanel, November 25, 2015
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Reuters, November 26, 2015
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