Johnson & Johnson acquired Shanghai, China-based Elsker, a competitor in the baby supplies market. Established in 2006, Eslker grew from a 5 million yuan company to earn 300 million yuan in 2011. Elsker’s sales grew 70 percent year over year to about 500 million yuan in 2012. Johnson & Johnson’s purchase of Elsker was aimed at protecting its market share, according to some analysts.
"Johnson & Johnson acquires Elsker for 650 mln yuan", Morning Whistle, January 16, 2013
Procter & Gamble and Kimberly-Clark are expanding their operations in Asia's diaper market. P&G opened a manufacturing plant in China, which is part of the company's $1 billion investment plan for the country. Kimberly-Clark, after leaving the European diaper market behind, decided to expand its diaper manufacturing operations in Nanjing, China. Compared with Europe, where fertility rates are below 1.5 percent, India has more than 100 million children in the age range of 0–4 years, while China has just slightly fewer than 100 million. Low market penetration of baby care products is a significant hurdle for P&G and Kimberly-Clark; however, improving economic conditions in the region means will likely raise demand in the future.
"P&G And Kimberly-Clark Soaking Up Growth In Asia", Trefis, December 06, 2012
|
Portland Press Herald, January 08, 2013
Digital Market Asia, January 07, 2013
Cosmetics Design, December 13, 2012
China Daily, December 11, 2012
Advertising Age, December 10, 2012
|