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Period: June 1, 2012 to July 1, 2012
Comment & Opinion or Companies, Organizations or Consumers or Controversies & Disputes or Deals, M&A, JVs, Licensing or Earnings Release or Finance, Economics, Tax or Innovation & New Ideas or Legal, Legislation, Regulation, Policy or Market News or Marketing & Advertising or Other or People & Personalities or Press Release or Products & Brands or Research, Studies, Advice or Supply Chain or Trends
Companies, Organizations  

L'Oréal Survey Shows Most Women In China Believe Makeup Helps Improve Personal Charisma

About 93 percent of consumers in China said that makeup helps improve personal charisma, while 83 percent agreed that makeup boosts self-confidence, according to an online survey conducted by L'Oréal. Results of the survey also show that about 79 percent of male respondents believe makeup can increase attraction from the opposite sex. Other findings indicate that women are aware of the importance of makeup, with 80 percent of women respondents saying they use makeup on a daily basis, and 37 percent indicating they put on makeup 3–4 times a week.

"L'Oreal gives makeup a makeover in China", China Daily, June 25, 2012

Procter & Gamble's Social Advocacy Efforts Receive Recognition

Procter & Gamble received the Cause Marketing Golden Halo Award during the 2012 Cause Marketing Forum conference in Chicago, Illinois. The award recognizes the company's various corporate responsibility efforts, including the Children's Safe Drinking Water program, maternal vaccinations, and educational access. China's The Economic Observer newspaper included P&G on its list of the 30 Most Respected Enterprises in China for its "Socially Responsible Enterprises" efforts.

"P&G Gains Recognition For Cause Marketing, Social Responsibility, Supplier Excellence", Procter & Gamble, June 06, 2012

Chinese Baking Industry Offers Opportunities – And Novel Ideas – For Western Bakers

British Baker Magazine writer Georgi Gyton discusses insights gained during a recent tour of China’s bakeries, manufacturers and supermarkets, as well as a visit to the Bakery China trade show. It is clear, first of all, that the Chinese bakery market is "vibrant and growing" and offers many opportunities – and ideas – for Western companies. Some observations: Chinese baked goods use wheat flour, rice flour, and other cereals; products may be steamed, boiled, pan-fried, deep-fried, or baked; frozen cakes and desserts are gaining momentum; looks are extremely important: Chinese cakes are beautifully decorated, and breads have seeded toppings and often contain cranberry, cheese or spinach rolls.

"The 'face' of Chinese bakery", Bakery Info, June 01, 2012

Carrefour to hire Chinese MBAs

China Daily, May 30, 2012

Brands rethink social-media strategy

The National, May 18, 2012

Market News  

Unilever, Procter & Gamble Announce Sustainability Updates

Consumer goods companies Unilever and Procter & Gamble released updates on their respective sustainability programs. Unilever installed waste-water recycling facilities, which can process 1,300 tons of reclaimed water each day, and a biomass furnace designed to help reduce greenhouse gas emissions by 15,000 tons each year at its Hefei industrial park in Central China. For its part, Procter & Gamble announced it aims to achieve 30 percent renewable energy use, replace 25 percent of petroleum-derived raw materials with renewable or recycled materials, reduce packaging by 20 percent per consumer use, and to reduce disposed-of waste to less than 0.5 percent by the end of 2020.

"Unilever and P&G in drive to develop sustainable production", China Daily, June 04, 2012

China's Fast Growing Beauty Market Offers Growth Opportunity For International Cosmetics Companies

International cosmetics companies, such as L'Oréal and Estee Lauder have expanded their operations in China's fast growing beauty market. Driven by steady economic growth, increasing disposable incomes, and rising demand from a growing middle class, China's beauty and personal care market grew significantly, with the prestige beauty segment growing 21 percent in 2011. Skincare expanded 23 percent, while the makeup market grew 17 percent. L'Oréal, for its part, grew its sales 17–18 percent to exceed €1 billion in sales in 2011.

"Beautifying China Is L'Oreal And Estee Lauder's Big Opportunity", Trefis, May 31, 2012

China Consumer Market Strategies 2012

AmCham Shanghai/Booz & Company, June 13, 2012

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