Procter & Gamble said it plans to invest all money to be saved from its recently announced $10 billion cost-cutting plan in emerging markets, such as China and India, to close the gap with long-time competitor Unilever in these countries. After cutting about 5,700 jobs elsewhere, P&G plans to increase hiring in India and China, build more factories, and expand its distribution networks in developing countries.
"Procter & Gamble directs cost savings from sluggish developed economies into markets like India", Economic Times, March 21, 2012
A 15-country study of beauty trends by McCann WorldGroup finds that as beauty standards continue to rise, women are demanding more of their beauty products. For example, they want products that are multitasking, harder working and provide greater value – mascara, for example, that also curls lashes. In addition, women want manufacturers to offer a range of products that work together, rather than just standalones. And the study shows that attitudes toward beauty products among women in emerging markets – China, Brazil and India – are markedly different from those of women in mature markets, such as the U.K., U.S., Germany and France.
"Women want cosmetic brands to work harder", Marketing Week, March 08, 2012
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Mountain View Telegraph, March 08, 2012
Health Tech Zone, February 28, 2012
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