Unilever chief operating officer Harish Manwani said multi-national companies must be flexible enough to manage challenges posed by the need to balance inflation and growth in emerging markets, which are also affected by the global economic slowdown. He added that emerging markets will account for up to 70 percent of Unilever’s business and revenue.
"70% of our business will come from developing markets: Harish Manwani, Unilever", Economic Times, February 20, 2012
Chinese shoppers who are buying more premium products and expanding their overall consumption of fast moving consumer goods (FMCG) contributed to an 18 percent growth in FMCG value in China in 2011, though the primary driver was inflation, according top researcher Kantar Worldpanel. The big winner during the last quarter of 2011, in terms of market share, was Walmart, which now claims 7.8 percent of the Chinese FMCG market. Other top retailers, meanwhile, are struggling, either remaining level or losing share, as Carrefour did. It’s a tough battle for international retailers, who are enduring considerable competitive pressure from China’s local retailers, who are dominant outside of the four key cities: Shanghai, Beijing, Guangzhou and Chengdu.
"China: International FMCG retailers in China reporting mixed performance in 2011 as local players fight back", Kantar Worldpanel, February 15, 2012
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Investors.com, February 10, 2012
CTR China, February 07, 2012
International Supermarket News, February 06, 2012
Euromonitor, January 18, 2012
Marketing Magazine, January 16, 2012
The National, January 02, 2012
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